Discussing the Growing Value of Social CRM

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Government Cloud on Ulitzer Have you ever been given the task of building and executing an aggressive customer outreach program? Well I received my assignment about a year ago and trust me; the budget was not commensurate with the assigned goal. My particular need was to educate prospective Federal government customers on a new information technology trend. Known as cloud computing, this new approach blends service oriented architecture (SOA), virtualization technologies and a "pay-by-the-use" sales approach into a new IT delivery business model. Although this new approach promised the delivery of better constituent service at a reduced cost, risk adverse Federal agency decision makers needed to know much more before they would even consider cloud computing as an option. During a time of economic collapse and fiscal crisis, competing security, governance and procur... (more)

Can You Hear Me NOW?

Normal 0 0 1 521 2975 Core Ideas Communication 24 5 3653 10.265 0 0 0 As an IT professional, you talk about IT issues all the time. But when you speak to a business crowd, well… it can sometimes be very challenging, to say the least. Have you ever been faced with this type of communication challenge? Let's say you're talking about cloud computing to your business users. After two minutes of speaking, your audience's eyes glaze over, brows furrow and zombie-like faces stare back at you. And no matter how many times you rephrase and restate your ideas, still, you're talking to a black hole. Do you feel like screaming, "Can you hear me NOW?!" Welcome to the communication dead zone (CDZ for acronym aficionados). Your non-technical listeners don't have a clue what you're talking about. You've forced them to tune out and shut down, and once they fall into the CDZ, it's ... (more)

Is the PR Business Extinct? Yes

http://twitter.com/fuatkircaali The short answer is yes. In our estimation, roughly 70% of today's PR firms with their traditional public relations and communications business structures will not survive the fast-approaching social media avalanche. The remaining 30% that need to reinvent their position real fast in their newly morphed industry will prosper, compared to where they were and what they were doing before. For publicly traded companies, current rules dictate that information can be made public by a press release or by a telephone conference call but not simply on a website. Ninety percent of today's PR firms are still in business simply because of this single rule. For the first time three years ago, in 2006, Sun Microsystems CEO Jonathan Schwartz asked the SEC to change this rule. Well, the new White House is already posting the President's weekly address... (more)

NetSuite To Buy QuickArrow

NetSuite, the Salesforce.com rival that Larry Ellison owns most of, is buying QuickArrow Inc, an Austin-based maker of cloud computing software for professional services businesses. It's paying $20 million cash. QuickArrow will be integrated into NetSuite's OpenAir business. NetSuite claims the combination will create North America's leading professional services automation (PSA) software company with more than 80,000 subscribers and a customer base that includes Symantec, Salesforce.com, Thompson Reuters, Genesys, Informatica, Proxicom, Siemens and Software AG. The acquisition is meant to advance NetSuite's creation of a next-generation cloud computing application suite for services-based companies. Last October it unveiled NetSuite Services Resource Planning (SRP), said to be the first cloud-based solution for managing a professional services business from marketing t... (more)

Best-Selling Author Scott McKain Joins Ulitzer

Business leader, best-selling author and Hall of Fame speaker Scott McKain joined Ulitzer with his blog syndication at http://mckainviewpoint.ulitzer.com. Scott McKain is the Co-founder and Principal of The Value Added Institute, a think-tank that examines the role of the customer experience in creating significant advances in the level of client loyalty. He is Vice Chairman of Obsidian Enterprises, a dynamic holding company with 19 companies in diverse industries, that was named one of the "fastest-growing companies" in America, and is also Vice Chairman of Durham Capital Corporation. Scott's new book, "The Collapse of Distinction: Stand Out and Move Up While Your Competition Fails" has already reached the #1 spot on Amazon.com's list of Customer Service Bestsellers! He is the author of two #1 additional business bestsellers (Amazon.com & 800-CEO-READ): "What Custo... (more)

Seven Ways to Encourage Customers to Be Case Studies

From startups to global enterprises, every company struggles at times with getting customers to go on record. Here are some ideas in practice at companies today for encouraging customers to be featured:  1.    Access and involvement-Surprisingly, the #1 thing customers want is access and involvement-access to your execs and involvement in your product/service roadmap. Generate ways for your top customers to interact with your organization on a deeper level. 2.    Co-marketing campaigns-Create a few co-marketing campaigns for the customers you most want to feature. The focus: How successful the customer is, and one of its steps to success has been using your solutions.  3.    Joint-benefit story angles-If possible, find a way to tell your story and the story that your customer wants to tell the public. Win-win! 4.    An evolving relationship-Move customers through a ... (more)

Social Business Software + Social Media Monitoring = JME

"We're thrilled with the initial response to Jive Market Engagement from Jive customers, prospective customers and partners," said JIve Software's Ben Kiker (pictured) as Jive Market Engagement was announced - a new solution that combines the power of social media monitoring with Social Business Software (SBS) for the first time. The Jive Market Engagement Solution, Kiker explained, is designed to help organizations proactively monitor brand or product issues and competitive threats; enable quick collaboration on appropriate responses or interventions; and elevate and broaden the social conversations with a company. "The solution provides organizations a foundation to build a comprehensive social media strategy," he said. Kiker continued: "'Are we next?' is the question many companies are asking, wondering if and when their next brand disconnect will make its way ... (more)

Confessions of a Ulitzer Addict

John Funnel on Ulitzer Earlier this year one of my staff attended a SYS-CON event and returned to the office a different person. Revitalised and motivated. I asked her what happened at the event to warrant such a transformation? What was her secret? Was it the New York Shopping experience? A business Romance or was it Devine intervention? She simply advised me to ‘check out Ulitzer. – Everyone who is anyone is on it’. She was not the first to introduce me to the innovation. Many of my peers had gone through such noticeable changes, It was like a weight had been lifted from their shoulders, that they now had a true portal to vent out their innermost thoughts. I was instantly intrigued by such recommendations. People, just like me, were using Ulitzer everywhere. So what had I been fighting against all this time? What was I avoiding? Eventually I succumbed to the in... (more)

Ulitzer Live! New Media Power Panel at Santa Clara Convention Center

New Media on Ulitzer The first "Ulitzer New Media Power Panel" took place at the Santa Clara Convention Center in Santa Clara, California. Streamed live to 60,000 viewers via SYS-CON.TV, the panel was moderated by Jeremy Geelan. Geelan's guests in the first power panel were Ian Thain and Tim Crawford. The first "Ulitzer Live! - New Media Conference & Expo " will take place on June 14, 2010 in New York City and will present a world class faculty who will analyze new media, content marketing strategies, social CRM, enterprise social media, personal branding tools, and many other subjects. Ulitzer Live! West will take place on December 6, 2010, in San Jose, California. The Call for Papers for both events are now open. Ulitzer is a "new media" social journalism platform which revolutionizes how we create, deliver, and consume content on the Web. Ulitzer authors can get ... (more)

Latest Open-Xchange Makes Webmail and Social Network Integration Easy

Open Source Journal on Ulitzer Open-Xchange today announced enhancements that vastly simplify the aggregation of e-mail and contact information - personal and business - giving users access to their data anywhere, anytime and with any device. To improve ease-of use, the latest enhancements introduce a wizard that eases the setup for new and existing Open-Xchange users. The wizard configures the subscriptions of external mail accounts from Google, GMX, Web.de and many others, along with social and business networks like Facebook, LinkedIn, Xing and others, as well as the push synchronization of mobile phones. "Open-Xchange creates a data hub that gives end users control over their data," said Rafael Laguna, CEO of Open-Xchange. "Using open and standardized data formats provides users and organizations with the freedom and security to use social web services for the be... (more)

Web 2.0 Trends – Minus the Hype

Web 2.0? What is Web 2.0 … Oh you mean Social Media! Yes, like a Chameleon, Web 2.0 has changed its color to become Social Media. But, what does this change of terminology imply? Web 2.0 has forked into 2 distinct streams. SOCIAL Media = Leveraging Collective Intelligence: The first fork, the original promise of Web 2.0, is about harnessing collective intelligence internally and externally. Typically this initiative is driven by IT, HR, Customer Support group or by a Knowledge Management group if it is in existence. Social MEDIA = Grabbing Attention: The second fork is about using Social Media channels for advertisement, brand building, product promotion, new product launch, campaign management etc. These initiatives are invariably driven by marketing department. The budget comes by cannibalizing other media channels. The dynamics – the decision making – the budgeti... (more)