Discussing the Growing Value of Social CRM

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Government Cloud on Ulitzer Have you ever been given the task of building and executing an aggressive customer outreach program? Well I received my assignment about a year ago and trust me; the budget was not commensurate with the assigned goal. My particular need was to educate prospective Federal government customers on a new information technology trend. Known as cloud computing, this new approach blends service oriented architecture (SOA), virtualization technologies and a "pay-by-the-use" sales approach into a new IT delivery business model. Although this new approach promised the delivery of better constituent service at a reduced cost, risk adverse Federal agency decision makers needed to know much more before they would even consider cloud computing as an option. During a time of economic collapse and fiscal crisis, competing security, governance and procur... (more)

Increased Productivity Due to Telecommuting

In the global networked economy, work is performed everywhere, at any time and any place. That said, what are the operational benefits? Cisco set out to evaluate the social, economic and environmental impacts associated with allowing and actively enabling employees to telecommute. Cisco announced the findings of its Teleworker Survey, an in-depth study of almost 2,000 company employees. The study, conducted to evaluate the social, economic and environmental impacts associated with telecommuting at Cisco, revealed that a majority of respondents experienced a significant increase in work-life flexibility, productivity and overall satisfaction as a result of their ability to work remotely. Create a Sound Telecommuting Strategy As the modern workforce continues to evolve and globalize, more companies are evaluating a telecommuting strategy to save costs and lower carbon emi... (more)

Bernie Borges' Marketing 2.0 Social Media Book

Social Media on Ulitzer Bernie Borges' new book: Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing. Bernie's book aims to give a macro view of social media marketing with a focus on "what it is" and "how" small and medium size businesses (SMB) can develop a strategy, implement it and measure results. Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing covers these topics: Marketing 2.0 What is Web 2.0 and Social Media? Think Like a Publisher: Content Marketing The Lifecycle of Interaction in Social Media Marketing Measuring Results in Social Media Marketing Risks in Social Media Marketing Benefits of Social Media Marketing Case Studies - SMBs Succeding with Social Media We have invited Bernie Borges, the author of Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketi... (more)

Twitter, Linked In, Ning and Ulitzer: Easy Personal Branding Strategy

Social Media on Ulitzer I use all of these social media tools and although they haven't put me on my own island in the Caribbean yet, I'm very pleased with the combined results. 1. Twitter – It’s the fastest way to share that you have created something of value. As a bonus, Tweetdeck or CoTweet are good ways to manage your Twitter efforts and research. Huge audience with lots of active participants. There are a few shady characters on Twitter but just like being at Grand Central Station, you just step aside and keep moving. It doesn't mean you eschew the benefit. Micro-blogging is probably here to stay so it's a good idea to get up on good habits regardless of what future tools look like. 2. Linked In – It’s the professional network standard where people will find you. A terrific way to maintain knowledge of what former colleagues are doing now. You can also join gr... (more)

Growing Adoption of Web 2.0: Are Enterprises Ready?

According to a new report by Forrester Research, despite a long-term future marked by commoditization, enterprise spending on Web 2.0 technologies will surge over the next five years, growing 43 percent each year to reach $4.6 billion globally by 2013. The 5-year enterprise Web 2.0 forecast includes technologies such as social networking, RSS, blogs, wikis, mashups, podcasting, and widgets. The enterprise Web 2.0 market, which includes the deployment of tools like blogs, wikis, and social networking within the enterprise, was a growing force in enterprise software in 2007 - 2008. While the market is still quite immature, it will continue to gain importance in 2008 as an increasing number of firms look to enterprise Web 2.0 tools to solve long-standing information worker problems. As a result, Forrester expects to see strong demand growth for tools like enterprise R... (more)

Social Business Software + Social Media Monitoring = JME

"We're thrilled with the initial response to Jive Market Engagement from Jive customers, prospective customers and partners," said JIve Software's Ben Kiker (pictured) as Jive Market Engagement was announced - a new solution that combines the power of social media monitoring with Social Business Software (SBS) for the first time. The Jive Market Engagement Solution, Kiker explained, is designed to help organizations proactively monitor brand or product issues and competitive threats; enable quick collaboration on appropriate responses or interventions; and elevate and broaden the social conversations with a company. "The solution provides organizations a foundation to build a comprehensive social media strategy," he said. Kiker continued: "'Are we next?' is the question many companies are asking, wondering if and when their next brand disconnect will make its way ... (more)

Confessions of a Ulitzer Addict

John Funnel on Ulitzer Earlier this year one of my staff attended a SYS-CON event and returned to the office a different person. Revitalised and motivated. I asked her what happened at the event to warrant such a transformation? What was her secret? Was it the New York Shopping experience? A business Romance or was it Devine intervention? She simply advised me to ‘check out Ulitzer. – Everyone who is anyone is on it’. She was not the first to introduce me to the innovation. Many of my peers had gone through such noticeable changes, It was like a weight had been lifted from their shoulders, that they now had a true portal to vent out their innermost thoughts. I was instantly intrigued by such recommendations. People, just like me, were using Ulitzer everywhere. So what had I been fighting against all this time? What was I avoiding? Eventually I succumbed to the in... (more)

A Catalyst for Entrepreneurs in Santa Barbara

Over the past couple of years we have visited small business and entrepreneur support organizations in LA (the Convergence Technology Council/CTC), OCTANe in Orange County, the San Diego Software Industry Council/SDSIC in San Diego, and the Silicon Valley Product Management Association (SVPMA). Last night I visited the Catalyst for Thought group in Santa Barbara, and attended their November program "Building a Thriving Business: How to avoid the common pitfalls." CATALYST MISSION: An official event and lecture series promoting entrepreneurship, financial literacy, and philanthropy for entrepreneurs and professionals. Invest In Yourself: Get educated and motivated through dynamic speakers and connected with valuable networking opportunities Invest In your Community: Net proceeds from Catalyst event ticket sales benefit non-profits The guest lecturer Tuesday evening (... (more)

Microsoft WebsiteSpark: Get New Business Leads to Grow Your Business

Click Here to Download Now! Did you know that PHP runs on Windows?? Run Drupal, WordPress, SugarCRM, or other PHP-based apps on Windows today with the free Microsoft Web Platform Installer. Microsoft WebsiteSpark is a specially designed program for PHP Web developers and designers to help you explore running on Windows. This program enables you to get new business leads to grow your business, and receive the software, support and trainingyou may need, at no cost for 3 years. To find out how to start getting new business leads, and leveraging the benefits of WebsiteSpark please enter your information here to download the Program Guide and receive enrollment instructions. Click Here to Download Now! ... (more)

The Continuing Rise of the Social Enterprise

What was that thing before the enterprise-level social network called? It was meetings, personal calls from salespeople or perhaps even the Christmas and summer party right? These "were" the various means that we used to talk with each other and our customers before we were connected online it seems. Of course these channels for interactivity still exist. Enterprise social networking merely seeks to augment our "personal" experiences, as we also seek to get more value out of every personal engagement as and when it happens. Impending Inevitability As CIOs now look to the impending inevitability of implementing social tools in their organizations, we must realize that this is not just an enhancement of email or "Facebook at work," despite what some vendors will say. The use of enterprise social networks from sources such as Yammer, Salesforce.com or indeed Facebook i... (more)

Two Questions for Branding in the Web 2.0 World: Is It Up? Is It Fast?

Keeping your brand alive and well on the Web isn't as easy as it looks. There are few things as important as your reputation, and in the Web 2.0 economy, your reputation is increasingly tied to your web presence. So keeping the website up, available, and responding quickly is critical not only for success, but also for survival. If you think about it, a website's reputation on the Internet can be boiled down to two questions: ‘Is it up?' and ‘Is it fast?' Sure, some websites just make it look easy. Take Google, which is always up and always blazing fast. When was the last time you connected to the Internet, typed in google.com, and nothing came up? While you have the triumph of Google on one side of the coin, you have other sites that are cautionary tales. These days, major site outages make the news. Amazon.com had problems on June 6 of this year, and that outage ... (more)