Discussing the Growing Value of Social CRM

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http://twitter.com/fuatkircaali The short answer is yes. In our estimation, roughly 70% of today's PR firms with their traditional public relations and communications business structures will not survive the fast-approaching social media avalanche. The remaining 30% that need to reinvent their position real fast in their newly morphed industry will prosper, compared to where they were and what they were doing before. For publicly traded companies, current rules dictate that information can be made public by a press release or by a telephone conference call but not simply on a website. Ninety percent of today's PR firms are still in business simply because of this single rule. For the first time three years ago, in 2006, Sun Microsystems CEO Jonathan Schwartz asked the SEC to change this rule. Well, the new White House is already posting the President's weekly address... (more)

Two Questions for Branding in the Web 2.0 World: Is It Up? Is It Fast?

Keeping your brand alive and well on the Web isn't as easy as it looks. There are few things as important as your reputation, and in the Web 2.0 economy, your reputation is increasingly tied to your web presence. So keeping the website up, available, and responding quickly is critical not only for success, but also for survival. If you think about it, a website's reputation on the Internet can be boiled down to two questions: ‘Is it up?' and ‘Is it fast?' Sure, some websites just make it look easy. Take Google, which is always up and always blazing fast. When was the last time you connected to the Internet, typed in google.com, and nothing came up? While you have the triumph of Google on one side of the coin, you have other sites that are cautionary tales. These days, major site outages make the news. Amazon.com had problems on June 6 of this year, and that outage ... (more)

First Sentence Syndrome Deadly to Email

If your inbox looks anything like mine, you're scanning and deleting your email rapidly, trying to sort through it all and find the stuff you need - as quickly as possible. The preview pane is a wonderful screening tool. Subject lines are often misleading so I tend to scan the opening sentence to see if I want to delete or continue. I want to know immediately if the message is relevant to me. Unfortunately, not many of those sentences get my attention. To put this in context, let's look at some real email first sentences: "I wanted to share with you the success of our [company] program which allows marketers to tap an influential group of [company's] readers for product sampling and reviews." Really? Why? I don't know you. I don't know who your readers are, or what they could mean for me. "I've been trying to contact you regarding your interest in the business implicat... (more)

CRM Market Grew 12.5 Percent Globally in 2008 - Gartner

Apparently, companies realize that front office solutions that help capture more buyers and understand their needs are critical to their success regardless of the recession. Hopefully, these companies are focused just as much on the process and training as the technology. CRM is a long term strategic play and should be viewed as part of a shift to a more disciplined approach to revenue management. Growth Driven by Technology Focused on Customer Retention, Analytics and On-Demand Solutions STAMFORD, Conn., July 15, 2009 — Worldwide CRM market revenue totalled $9.15 billion in 2008, a 12.5 percent increase from 2007 revenue of $8.13 billion, according to Gartner Inc. Analysts said that market growth was driven by enterprise investments in technologies focused on customer retention, analytics and on-demand solutions. “Despite financial market volatility, the worldwide CR... (more)

Twitter, Linked In, Ning and Ulitzer: Easy Personal Branding Strategy

Social Media on Ulitzer I use all of these social media tools and although they haven't put me on my own island in the Caribbean yet, I'm very pleased with the combined results. 1. Twitter – It’s the fastest way to share that you have created something of value. As a bonus, Tweetdeck or CoTweet are good ways to manage your Twitter efforts and research. Huge audience with lots of active participants. There are a few shady characters on Twitter but just like being at Grand Central Station, you just step aside and keep moving. It doesn't mean you eschew the benefit. Micro-blogging is probably here to stay so it's a good idea to get up on good habits regardless of what future tools look like. 2. Linked In – It’s the professional network standard where people will find you. A terrific way to maintain knowledge of what former colleagues are doing now. You can also join gr... (more)

How Last Century. Google Uses Billboards To Fight Microsoft

Ever see a Google ad before? In a rare advertising foray, Internet ad darling Google has harnessed the antique 3,000-year-old medium of billboards to push Google Apps. It's targeting traffic-stalled, mind-wandering commuters in New York, Chicago, Boston and San Francisco seeking corporate converts, apostates from the Microsoft and IBM religions. The "Going Google" ads will change every weekday during the next month. Google claims 1.75 million businesses, schools and government agencies have signed up for Google Apps, with 3,000 more coming on every day, though many more have been scared off at the thought of their data being on Google's servers or by the recent flush of cloud blackouts. And it's unclear if "signed up for" means gone cold turkey on Office. Google's also set up a Firefox-like "Spread the Word" web site so converts can evangelize Google Apps at their w... (more)

Ulitzer Live! New Media Power Panel at Santa Clara Convention Center

New Media on Ulitzer The first "Ulitzer New Media Power Panel" took place at the Santa Clara Convention Center in Santa Clara, California. Streamed live to 60,000 viewers via SYS-CON.TV, the panel was moderated by Jeremy Geelan. Geelan's guests in the first power panel were Ian Thain and Tim Crawford. The first "Ulitzer Live! - New Media Conference & Expo " will take place on June 14, 2010 in New York City and will present a world class faculty who will analyze new media, content marketing strategies, social CRM, enterprise social media, personal branding tools, and many other subjects. Ulitzer Live! West will take place on December 6, 2010, in San Jose, California. The Call for Papers for both events are now open. Ulitzer is a "new media" social journalism platform which revolutionizes how we create, deliver, and consume content on the Web. Ulitzer authors can get ... (more)

Web 2.0 and Social Networking

Web 2.0 and Social Networking - what do those two technologies have in common? When looking at them independently, and from a purely technical point of view, you might think they don't have a lot in common. However, merge the concepts of two of the hottest technical advances to come around in a while and you have the power to change the world. Not all at once, as change happens over time, but they do provide a framework and the opportunities for major change, which is a first step and much of what we discuss here. My hope is that you can use this excerpt as a reference that provides some concrete guidelines for creating and then implementing a strategy for Web 2.0 and Social Networking integration within your group or organization. Much of the focus in the Web 2.0 and Social Networking space has been toward customer interaction; that is, how to draw in or collaborate ... (more)

Would You Jump Off a Cliff Just Because The Other Guy Did?

Remember your Mom's response to that justification? If your folks were like mine, it probably went something along the lines of "So does that mean you'd jump off a cliff just because the other guy did?" Business is no different - or at least it shouldn't be. Market leadership is not about being just like everyone else.  Leadership is about defining (or clarifying) who and what our companies are, what value we bring and why that matters. It's about doing things that are special for our customers. Market leadership is about being unique. We've all read book after book about the ingredients of leadership, listened to the consultants tell us how to be leader, even claimed to find our leadership path.  Yet how many of us are conscious leaders, rather than subconscious followers? Take our obsession with the competition. We point toward a competitive loss and proclaim that... (more)

Socializing Your Life in Style

WordPress You can now create blogs for free using WordPress hosted platform. This means that you need not have to buy a domain to host your blog. Instead, you will be provided with a unique sub domain URL like http://.wordpress.com. You just need to register at www.wordpress.com and start your blogging life in style with predefined themes. However, if you would like to customize your site then you can buy a hosting plan from a reliable provider and host your WordPress site by uploading the required files. You have to follow certain steps to install the blog and also you have access to thousands of free themes which can downloaded from various websites. Twitter It is a very popular micro blogging platform. You need not have to write a long blog post. Instead you can simply record your hourly/daily/weekly activities. I would suggest you not to includ... (more)

FatWire CMS Server Delivers Efficient Manageability

FatWire Software today announced that FatWire Content Server, the leading web content management (WCM) solution, was selected by the regional government of Alava, Spain to manage its content online and deliver a web experience that will engage and inform its constituents. Based in Spain's Basque territory, the Alava regional government has an important and broad mission encompassing taxation, development and social policy. Creating a compelling and unified web presence with content in multiple languages (Basque and Spanish) was key to achieving its goals - particularly since new national regulations were recently passed mandating greater use of the web for governmental transactions. The Alava government also needed to drive efficiency and responsiveness by empowering its staff to easily manage online content and communications. In partnership with system integrator In... (more)