Discussing the Growing Value of Social CRM

Social CRM

Subscribe to Social CRM: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Social CRM: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories

Lee Novak, one of the top sales executives in the country, launched his Ulitzer blog to share his experience, insights, and sales coaching tips. Lee Novak, a Sales Management Executive for 25 years, uses a proven people-first, client-first philosophy. Lee has a reputation for building teams that not only are high-performance groups but also that do business the right way, at the right time and for the right reasons. Novak publishes his Ulitzer blog posts on his two topic sites: Lee Novak on Ulitzer (http://leenovak.ulitzer.com) Team Building (http://teambuilding.ulitzer.com) Sales Coaching (http://salescoaching.ulitzer.com) He received numerous awards for his sales leadership, innovativeness and measured performance while working in various executive roles at ADP Dealer Services (a Fortune 500 company in the technology and service sector) for 21 years - where he was... (more)

Selling Conversation as a Strategy

Over the past couple of months, we at Idiom Strategies have pitched a string of proposals to companies who stated they had an interest in doing something different and wanted to know if they should “get into social media”. When we initially met with these companies and explained our view of Conversation Marketing being the convergence of all aspects of marketing and that some of the biggest thought-leaders in the marketing world have been talking about the importance of conversing with audiences as opposed to talking at them, they all seemed thrilled with the ideas. As you can imag... (more)

Social Media on Ulitzer - Strategy Nets New AUM for RIA

Social Media on Ulitzer RIAbiz.com recently discussed the findings of an August 24-25, 2009 Investment News survey conducted on the Twitter habits of the financial-advisory community.  Not surprisingly the survey reveals that "a mere 14.9% of financial advisers say they communicate with clients or colleagues through Twitter.  Meanwhile, only 44.9% and 43.8% of advisers say they use LinkedIn and Facebook, respectively, the survey found". Have RIAbiz.com and Investment News missed the point?  It's not about Twitter, Facebook or LinkedIn!  It's about communicating with one's custo... (more)

Ulitzer Live! New Media Power Panel at Santa Clara Convention Center

New Media on Ulitzer The first "Ulitzer New Media Power Panel" took place at the Santa Clara Convention Center in Santa Clara, California. Streamed live to 60,000 viewers via SYS-CON.TV, the panel was moderated by Jeremy Geelan. Geelan's guests in the first power panel were Ian Thain and Tim Crawford. The first "Ulitzer Live! - New Media Conference & Expo " will take place on June 14, 2010 in New York City and will present a world class faculty who will analyze new media, content marketing strategies, social CRM, enterprise social media, personal branding tools, and many other su... (more)

What To Do When E-Marketing Engagement Levels Drop

I've been doing a lot of thinking about how marketers can optimize their lead engagement to deliver more opportunity-prone prospects to their sales departments. A growing number of B2B marketers have marketing automation technology to help them track, score and connect better than ever with their lead database. Discovering who your hottest prospects are and getting them to sales at exactly the right moment is becoming easier. This is a great thing for both quantifying marketing efforts and for generating higher alignment with sales, but what I'm wondering is what happens when t... (more)

Social Media PR: Pitching Is Like Choosing A Wedding Gown

 I remember the first time I went to look for wedding gowns. As an excited, newly engaged young woman, I wanted to find the perfect dress – to suit the occasion, my personality … and yes, even my figure! Walking into the bridal store I realized the daunting task I had in front of me. But with some research, patience, and willingness of some kind store owners, I found the right dress for me. I think that pitching to the media is a bit like choosing a wedding dress: the possibilities to pitch to seem endless at first, but with careful research and a little guidance from both your ... (more)