Lee Novak, one of the top sales executives in the country, launched his
Ulitzer blog to share his experience, insights, and sales coaching tips. Lee
Novak, a Sales Management Executive for 25 years, uses a proven people-first,
client-first philosophy. Lee has a reputation for building teams that not
only are high-performance groups but also that do business the right way, at
the right time and for the right reasons.
Novak publishes his Ulitzer blog posts on his two topic sites:
Lee Novak on Ulitzer (http://leenovak.ulitzer.com)
Team Building (http://teambuilding.ulitzer.com)
Sales Coaching (http://salescoaching.ulitzer.com)
He received numerous awards for his sales leadership, innovativeness and
measured performance while working in various executive roles at ADP Dealer
Services (a Fortune 500 company in the technology and service sector) for 21
years - where he was... (more)
Over the past couple of months, we at Idiom Strategies have pitched a string
of proposals to companies who stated they had an interest in doing something
different and wanted to know if they should “get into social media”.
When we initially met with these companies and explained our view of
Conversation Marketing being the convergence of all aspects of marketing and
that some of the biggest thought-leaders in the marketing world have been
talking about the importance of conversing with audiences as opposed to
talking at them, they all seemed thrilled with the ideas. As you can imag... (more)
Social Media on Ulitzer
RIAbiz.com recently discussed the findings of an August 24-25, 2009
Investment News survey conducted on the Twitter habits of the
financial-advisory community. Not surprisingly the survey reveals that "a
mere 14.9% of financial advisers say they communicate with clients or
colleagues through Twitter. Meanwhile, only 44.9% and 43.8% of advisers say
they use LinkedIn and Facebook, respectively, the survey found".
Have RIAbiz.com and Investment News missed the point? It's not about
Twitter, Facebook or LinkedIn! It's about communicating with one's
New Media on Ulitzer
The first "Ulitzer New Media Power Panel" took place at the Santa Clara
Convention Center in Santa Clara, California. Streamed live to 60,000 viewers
via SYS-CON.TV, the panel was moderated by Jeremy Geelan. Geelan's guests in
the first power panel were Ian Thain and Tim Crawford.
The first "Ulitzer Live! - New Media Conference & Expo " will take place on
June 14, 2010 in New York City and will present a world class faculty who
will analyze new media, content marketing strategies, social CRM, enterprise
social media, personal branding tools, and many other su... (more)
I've been doing a lot of thinking about how marketers can optimize their lead
engagement to deliver more opportunity-prone prospects to their sales
A growing number of B2B marketers have marketing automation technology to
help them track, score and connect better than ever with their lead database.
Discovering who your hottest prospects are and getting them to sales at
exactly the right moment is becoming easier.
This is a great thing for both quantifying marketing efforts and for
generating higher alignment with sales, but what I'm wondering is what
happens when t... (more)
I remember the first time I went to look for wedding gowns. As an excited,
newly engaged young woman, I wanted to find the perfect dress – to suit the
occasion, my personality … and yes, even my figure! Walking into the bridal
store I realized the daunting task I had in front of me. But with some
research, patience, and willingness of some kind store owners, I found the
right dress for me.
I think that pitching to the media is a bit like choosing a wedding dress:
the possibilities to pitch to seem endless at first, but with careful
research and a little guidance from both your ... (more)