Discussing the Growing Value of Social CRM

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New Media on Ulitzer The first "Ulitzer New Media Power Panel" took place at the Santa Clara Convention Center in Santa Clara, California. Streamed live to 60,000 viewers via SYS-CON.TV, the panel was moderated by Jeremy Geelan. Geelan's guests in the first power panel were Ian Thain and Tim Crawford. The first "Ulitzer Live! - New Media Conference & Expo " will take place on June 14, 2010 in New York City and will present a world class faculty who will analyze new media, content marketing strategies, social CRM, enterprise social media, personal branding tools, and many other subjects. Ulitzer Live! West will take place on December 6, 2010, in San Jose, California. The Call for Papers for both events are now open. Ulitzer is a "new media" social journalism platform which revolutionizes how we create, deliver, and consume content on the Web. Ulitzer authors can get ... (more)

Is the PR Business Extinct? Yes

http://twitter.com/fuatkircaali The short answer is yes. In our estimation, roughly 70% of today's PR firms with their traditional public relations and communications business structures will not survive the fast-approaching social media avalanche. The remaining 30% that need to reinvent their position real fast in their newly morphed industry will prosper, compared to where they were and what they were doing before. For publicly traded companies, current rules dictate that information can be made public by a press release or by a telephone conference call but not simply on a website. Ninety percent of today's PR firms are still in business simply because of this single rule. For the first time three years ago, in 2006, Sun Microsystems CEO Jonathan Schwartz asked the SEC to change this rule. Well, the new White House is already posting the President's weekly address... (more)

Best-Selling Author Scott McKain Joins Ulitzer

Business leader, best-selling author and Hall of Fame speaker Scott McKain joined Ulitzer with his blog syndication at http://mckainviewpoint.ulitzer.com. Scott McKain is the Co-founder and Principal of The Value Added Institute, a think-tank that examines the role of the customer experience in creating significant advances in the level of client loyalty. He is Vice Chairman of Obsidian Enterprises, a dynamic holding company with 19 companies in diverse industries, that was named one of the "fastest-growing companies" in America, and is also Vice Chairman of Durham Capital Corporation. Scott's new book, "The Collapse of Distinction: Stand Out and Move Up While Your Competition Fails" has already reached the #1 spot on Amazon.com's list of Customer Service Bestsellers! He is the author of two #1 additional business bestsellers (Amazon.com & 800-CEO-READ): "What Custo... (more)

SugarCRM on Windows Azure Cloud Computing Platform

SugarCRM today announced that it will offer its CRM applications on Windows Azure to enable its customers and value-added resellers to benefit from the real-time scalability, high availability and on-demand infrastructure of Microsoft Corp.'s cloud platform for web applications and services. "With Windows Azure, Microsoft has built a true cloud computing platform going well beyond the simple hosted infrastructure that most service providers offer today," said Larry Augustin, CEO of SugarCRM. "Windows Azure enables SugarCRM value-added resellers to create and deploy unique solutions for customers around the globe. This new service is another key component of the Sugar Open Cloud, the SugarCRM cloud strategy for delivering simple, affordable CRM anywhere based on customer need. Sugar on Windows Azure combines the most user-friendly CRM application on the market with a ... (more)

Publishing Synergy: Blog, Twitter and Ulitzer

Government Cloud on Ulitzer Have you ever been given the task of building and executing an aggressive customer outreach program? Well I received my assignment about a year ago and trust me; the budget was not commensurate with the assigned goal. My particular need was to educate prospective Federal government customers on a new information technology trend. Known as cloud computing, this new approach blends service oriented architecture (SOA), virtualization technologies and a "pay-by-the-use" sales approach into a new IT delivery business model. Although this new approach promised the delivery of better constituent service at a reduced cost, risk adverse Federal agency decision makers needed to know much more before they would even consider cloud computing as an option. During a time of economic collapse and fiscal crisis, competing security, governance and procur... (more)

Twitter, Linked In, Ning and Ulitzer: Easy Personal Branding Strategy

Social Media on Ulitzer I use all of these social media tools and although they haven't put me on my own island in the Caribbean yet, I'm very pleased with the combined results. 1. Twitter – It’s the fastest way to share that you have created something of value. As a bonus, Tweetdeck or CoTweet are good ways to manage your Twitter efforts and research. Huge audience with lots of active participants. There are a few shady characters on Twitter but just like being at Grand Central Station, you just step aside and keep moving. It doesn't mean you eschew the benefit. Micro-blogging is probably here to stay so it's a good idea to get up on good habits regardless of what future tools look like. 2. Linked In – It’s the professional network standard where people will find you. A terrific way to maintain knowledge of what former colleagues are doing now. You can also join gr... (more)

SAS to Analyze Social Media Fraud

Social Media on Ulitzer To prevent 2009 from becoming the “Year of the Phish” in Asia Pacific (as opposed to the Year of the Ox), SAS, the leader in business analytics, has launched innovative new software to fight fraud, but also to better understand customer sentiment. SAS Social Network Analysis and SAS’ social media analysis solution help organizations uncover hidden relationships between individuals and data; detect patterns and trends; and mine text and other unstructured data. From phishing and skimming to claims fraud and money laundering, increasingly sophisticated fraud techniques are causing huge losses and harming customer relationships. So too are negative online comments that quickly spread through Web sites, blogs, Twitter and other channels, resulting in lost business and damaged brands. The rapid adoption of social media has given the public a pla... (more)

Top Sales Executive to Share His Insights on Ulitzer

Lee Novak, one of the top sales executives in the country, launched his Ulitzer blog to share his experience, insights, and sales coaching tips. Lee Novak, a Sales Management Executive for 25 years, uses a proven people-first, client-first philosophy. Lee has a reputation for building teams that not only are high-performance groups but also that do business the right way, at the right time and for the right reasons. Novak publishes his Ulitzer blog posts on his two topic sites: Lee Novak on Ulitzer (http://leenovak.ulitzer.com) Team Building (http://teambuilding.ulitzer.com) Sales Coaching (http://salescoaching.ulitzer.com) He received numerous awards for his sales leadership, innovativeness and measured performance while working in various executive roles at ADP Dealer Services (a Fortune 500 company in the technology and service sector) for 21 years - where he was... (more)

Aligning Personal Brand with Corporate Brand

Successful companies recognise that good brand relationships with their employees are more important than good brand relationships with their customers. They understand that corporate brand loyalty starts with employee happiness. In the 21st Century great companies will figure out how to tap into people’s hearts—their passion and their desires to make a difference through their work. Those companies that link these passions to the generation of innovative ideas will have the capacity to sustain their growth for decades.” - Bill George The link between employee engagement and company performance This article proposes a holistic personal and corporate branding model that is in harmony with the vision, values, competencies and uniqueness of both the employee and the company, for the purposes of employee engagement and creating a challenged and happy workforce (Rampersa... (more)

Positive Word of Mouth and Your Brand - Part 1

This is part one of a five part series of the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become "world of mouth" and recommendations truly craft your online and offline persona and make all the difference between positive or negative word of mouth about you, your service, or your business. I was giving a seminar on the "18 People You Need To Connect with on Earth" which really focuses on crafting a strong social capital portfolio when one of the participants came up to me in tears during the first break.  She didn't know if what she was doing right now in her life is what she really wanted to do.  In fact, she was thinking of seriously leaving her job and doing something totally different.  Out of fear of raising any doubts to her employer she continued with the seminar.  During the lunch bre... (more)

Sugar Community Edition Available for Developers on Amazon EC2

SugarCRM, a provider of commercial open source customer relationship management (CRM) software, has announced the availability of Sugar Community Edition on Amazon EC2 to provide CRM developers with an easy-to-deploy development environment in the cloud. Sugar Community Edition is available now as an Amazon Machine Image (AMI), which allows developers to access, test and develop Sugar code in a cloud-based environment provided by Amazon Web Services’ Elastic Compute Cloud (EC2). The availability of Sugar Community Edition on Amazon EC2 marries the power and flexibility of Sugar Community Edition with one of the most scalable and flexible cloud platforms available today. Amazon’s EC2 environment provides an “always on” cloud platform for developers to quickly provision and extend web applications such as Sugar Community Edition, without needing to manage local serve... (more)