Discussing the Growing Value of Social CRM

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Business leader, best-selling author and Hall of Fame speaker Scott McKain joined Ulitzer with his blog syndication at http://mckainviewpoint.ulitzer.com. Scott McKain is the Co-founder and Principal of The Value Added Institute, a think-tank that examines the role of the customer experience in creating significant advances in the level of client loyalty. He is Vice Chairman of Obsidian Enterprises, a dynamic holding company with 19 companies in diverse industries, that was named one of the "fastest-growing companies" in America, and is also Vice Chairman of Durham Capital Corporation. Scott's new book, "The Collapse of Distinction: Stand Out and Move Up While Your Competition Fails" has already reached the #1 spot on Amazon.com's list of Customer Service Bestsellers! He is the author of two #1 additional business bestsellers (Amazon.com & 800-CEO-READ): "What Custo... (more)

OpenEd Announces Appointment of Lila Tretikov to Board of Directors

LOS GATOS, Calif., Aug. 21, 2014 /PRNewswire/ -- OpenEd (www.OpenEd.io), the largest K-12 educational resource catalog, announced the addition of Lila Tretikov to its board of directors today. Tretikov will provide her expertise to assist OpenEd's mission to provide open source, modern teaching tools and resources to educators allowing them to create a personal learning experience for all students. With more than 18 years of open source and programming experience, Tretikov began her career at Sun Microsystems before founding technology marketing company GrokDigital, and serving as Chief Information Officer for SugarCRM. In May 2014 Tretikov was appointed executive director of the Wikimedia Foundation; she has since been honored by Forbes magazine as one of "The World's 100 Most Powerful Women." "OpenEd is changing K12 education by helping teachers build curricula fo... (more)

Cogensia Continues to Expand with the Announcement of 8 New Hires for Customer-Centric Marketing

CHICAGO, Aug. 21, 2014 /PRNewswire/ -- In order to continue to deliver on the promise of customer-centric marketing, Cogensia welcomes 8 new hires to its staff. "Marketing services - in particular, data mining, data sciences, and the management of big data - require growing technical expertise, and we are pleased to continue our leadership in the industry with this expansion," said Cogensia President and CEO, Brad Rukstales. Mindi Barber joins Cogensia as an Account Manager. Before joining Cogensia, Mindi worked on Social CRM campaigns for Hyundai Motor America, and also spent 4 years at Harte-Hanks. Ina Rajewski joins Cogensia as an Account Coordinator. Before joining Cogensia, Ina spent 5 years at Experian as an Account Manager and Marketing Services Account Director. Thomas Schar joins Cogensia as Director, Information Technology with experience in back-end pro... (more)

Publishing Synergy: Blog, Twitter and Ulitzer

Government Cloud on Ulitzer Have you ever been given the task of building and executing an aggressive customer outreach program? Well I received my assignment about a year ago and trust me; the budget was not commensurate with the assigned goal. My particular need was to educate prospective Federal government customers on a new information technology trend. Known as cloud computing, this new approach blends service oriented architecture (SOA), virtualization technologies and a "pay-by-the-use" sales approach into a new IT delivery business model. Although this new approach promised the delivery of better constituent service at a reduced cost, risk adverse Federal agency decision makers needed to know much more before they would even consider cloud computing as an option. During a time of economic collapse and fiscal crisis, competing security, governance and procur... (more)

A Winning Strategy for Landing Big-Name Customer Stories

I'm a big proponent of what I call "win-win storytelling" in customer case studies and success stories. The company creating the customer story has to benefit, as does the featured customer. The key - especially for landing big-name customers for customer stories - is finding what motivates each customer (on an individual, departmental or company level). Simply reminding the customer they receive free publicity may not be enough. In just the past two weeks, I've worked on several stories with interesting customer motivators behind them: -       A civil engineer is enthusiastic about being featured because it showcases his own success on a major project (and he used my client's software to do so). Nice addition to his resume! -       An IT department participated because it wants to highlight its innovative best practices publicly. -       And a marketing department... (more)

First Week Fast Growth

Stock Photography So, the first week "on the air" went very well. Not an easy week, but remarkable good. We rapidly increase our midstock and microstock collection of royalty free images and this keeps our hands busy all the time. The infrastructure we choose for www.pixamba.com is extremely versatile and can be adjusted according to the system load and storage capacity. Since both the load and the images collection growth all the time, and fast, we work around the clock ensuring high system uptime and short response time. It seems that we are on the right way: the response time of the system is very good even now and it is going to be even faster soon, when we'll do some more IT & development work. Meanwhile, our editors receive daily hundreds of adorable new royalty free photos and illustrations like this one:   Thank you all, our new customers for your support ... (more)

Work in Progress

Stock Photography The number of submissions grows daily, hope it will keep going this way. The MIN upload size went down from 6 MP to 4 MP, thus helping our contributors to submit many stock illustrations that were prepared for other stock agencies at smaller sizes. We also have found and fixed a few site issues, including MS IE tricks with our categories tree. Original post blogged on Pixamba Blog. ... (more)

B2B Website Back Door Optimization

Many of the buyers who visit your company’s website probably originate from a click generated by a search result. Most marketers have done a great job managing from the home page inward. But, how many marketers spend time optimizing from the back of a website to the front? Consider that an interior page can often be the first introduction many of your buyers have to your company. Are you certain of the impression you’re making? Could it be stronger? Stop now and go to a search engine and type in your company name, product, or a keyword and take a look at the search results. Notice anything? Most likely, only one of the links takes people to the home page of your website. All the other results invite buyers and visitors to enter your world through a back door. Click on some of the search results links, wipe your mind blank [I know, it's a challenge], and ask yourself, “... (more)

Two Questions for Branding in the Web 2.0 World: Is It Up? Is It Fast?

Keeping your brand alive and well on the Web isn't as easy as it looks. There are few things as important as your reputation, and in the Web 2.0 economy, your reputation is increasingly tied to your web presence. So keeping the website up, available, and responding quickly is critical not only for success, but also for survival. If you think about it, a website's reputation on the Internet can be boiled down to two questions: ‘Is it up?' and ‘Is it fast?' Sure, some websites just make it look easy. Take Google, which is always up and always blazing fast. When was the last time you connected to the Internet, typed in google.com, and nothing came up? While you have the triumph of Google on one side of the coin, you have other sites that are cautionary tales. These days, major site outages make the news. Amazon.com had problems on June 6 of this year, and that outage ... (more)

Is the PR Business Extinct? Yes

http://twitter.com/fuatkircaali The short answer is yes. In our estimation, roughly 70% of today's PR firms with their traditional public relations and communications business structures will not survive the fast-approaching social media avalanche. The remaining 30% that need to reinvent their position real fast in their newly morphed industry will prosper, compared to where they were and what they were doing before. For publicly traded companies, current rules dictate that information can be made public by a press release or by a telephone conference call but not simply on a website. Ninety percent of today's PR firms are still in business simply because of this single rule. For the first time three years ago, in 2006, Sun Microsystems CEO Jonathan Schwartz asked the SEC to change this rule. Well, the new White House is already posting the President's weekly address... (more)

Are We All on the Same Page?

I listened to a new client's 'pitch' yesterday. Turns out they have a great story. There are just a few glitches. One in particular is pretty common - and a potential killer. The client is so brilliant they lose everyone in the process of telling their story. This team understands their positioning story and Pivot Points; their company value, market/customers and offerings. They have intellectual property that truly is game changing. Their vision for the future is simply jaw-dropping, even to a jaded geek like me.  But it takes a while, a long while, for customers to 'get' their story. Why? Because their solution IS game changing. It's innovative and yet oh-so-simple in its approach. People have a hard time understanding because it is out-of-the-box thinking. It's a new paradigm - and that means the audience has to grasp a new way to think about a known topic. Many ... (more)