Discussing the Growing Value of Social CRM

Social CRM

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Many of the buyers who visit your company’s website probably originate from a click generated by a search result. Most marketers have done a great job managing from the home page inward. But, how many marketers spend time optimizing from the back of a website to the front? Consider that an interior page can often be the first introduction many of your buyers have to your company. Are you certain of the impression you’re making? Could it be stronger? Stop now and go to a search engine and type in your company name, product, or a keyword and take a look at the search results. Notice anything? Most likely, only one of the links takes people to the home page of your website. All the other results invite buyers and visitors to enter your world through a back door. Click on some of the search results links, wipe your mind blank [I know, it's a challenge], and ask yourself, “... (more)

Cogensia Continues to Expand with the Announcement of 8 New Hires for Customer-Centric Marketing

CHICAGO, Aug. 21, 2014 /PRNewswire/ -- In order to continue to deliver on the promise of customer-centric marketing, Cogensia welcomes 8 new hires to its staff. "Marketing services - in particular, data mining, data sciences, and the management of big data - require growing technical expertise, and we are pleased to continue our leadership in the industry with this expansion," said Cogensia President and CEO, Brad Rukstales. Mindi Barber joins Cogensia as an Account Manager. Before joining Cogensia, Mindi worked on Social CRM campaigns for Hyundai Motor America, and also spent 4 years at Harte-Hanks. Ina Rajewski joins Cogensia as an Account Coordinator. Before joining Cogensia, Ina spent 5 years at Experian as an Account Manager and Marketing Services Account Director. Thomas Schar joins Cogensia as Director, Information Technology with experience in back-end pro... (more)

OpenEd Announces Appointment of Lila Tretikov to Board of Directors

LOS GATOS, Calif., Aug. 21, 2014 /PRNewswire/ -- OpenEd (www.OpenEd.io), the largest K-12 educational resource catalog, announced the addition of Lila Tretikov to its board of directors today. Tretikov will provide her expertise to assist OpenEd's mission to provide open source, modern teaching tools and resources to educators allowing them to create a personal learning experience for all students. With more than 18 years of open source and programming experience, Tretikov began her career at Sun Microsystems before founding technology marketing company GrokDigital, and serving as Chief Information Officer for SugarCRM. In May 2014 Tretikov was appointed executive director of the Wikimedia Foundation; she has since been honored by Forbes magazine as one of "The World's 100 Most Powerful Women." "OpenEd is changing K12 education by helping teachers build curricula fo... (more)

Two Questions for Branding in the Web 2.0 World: Is It Up? Is It Fast?

Keeping your brand alive and well on the Web isn't as easy as it looks. There are few things as important as your reputation, and in the Web 2.0 economy, your reputation is increasingly tied to your web presence. So keeping the website up, available, and responding quickly is critical not only for success, but also for survival. If you think about it, a website's reputation on the Internet can be boiled down to two questions: ‘Is it up?' and ‘Is it fast?' Sure, some websites just make it look easy. Take Google, which is always up and always blazing fast. When was the last time you connected to the Internet, typed in google.com, and nothing came up? While you have the triumph of Google on one side of the coin, you have other sites that are cautionary tales. These days, major site outages make the news. Amazon.com had problems on June 6 of this year, and that outage ... (more)

Is the PR Business Extinct? Yes

http://twitter.com/fuatkircaali The short answer is yes. In our estimation, roughly 70% of today's PR firms with their traditional public relations and communications business structures will not survive the fast-approaching social media avalanche. The remaining 30% that need to reinvent their position real fast in their newly morphed industry will prosper, compared to where they were and what they were doing before. For publicly traded companies, current rules dictate that information can be made public by a press release or by a telephone conference call but not simply on a website. Ninety percent of today's PR firms are still in business simply because of this single rule. For the first time three years ago, in 2006, Sun Microsystems CEO Jonathan Schwartz asked the SEC to change this rule. Well, the new White House is already posting the President's weekly address... (more)

Are We All on the Same Page?

I listened to a new client's 'pitch' yesterday. Turns out they have a great story. There are just a few glitches. One in particular is pretty common - and a potential killer. The client is so brilliant they lose everyone in the process of telling their story. This team understands their positioning story and Pivot Points; their company value, market/customers and offerings. They have intellectual property that truly is game changing. Their vision for the future is simply jaw-dropping, even to a jaded geek like me.  But it takes a while, a long while, for customers to 'get' their story. Why? Because their solution IS game changing. It's innovative and yet oh-so-simple in its approach. People have a hard time understanding because it is out-of-the-box thinking. It's a new paradigm - and that means the audience has to grasp a new way to think about a known topic. Many ... (more)

Bernie Borges' Marketing 2.0 Social Media Book

Social Media on Ulitzer Bernie Borges' new book: Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing. Bernie's book aims to give a macro view of social media marketing with a focus on "what it is" and "how" small and medium size businesses (SMB) can develop a strategy, implement it and measure results. Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing covers these topics: Marketing 2.0 What is Web 2.0 and Social Media? Think Like a Publisher: Content Marketing The Lifecycle of Interaction in Social Media Marketing Measuring Results in Social Media Marketing Risks in Social Media Marketing Benefits of Social Media Marketing Case Studies - SMBs Succeding with Social Media We have invited Bernie Borges, the author of Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketi... (more)

Help Nonprofits Sell Better with Stories

If you heard that a certain type of fox is endangered, would you be moved to act? How about if you heard that a mama fox was trying to keep herself and her litter safe as their forest disappears? Now that's different. There's a story there with actual individuals being affected. Such was the storyline for a campaign by Environmental Defense Fund (EDF), which told a universal tale of survival to communicate about the kit fox problem in Northern California. Information in the context of a story is dramatically more compelling than straight facts. Yet, many nonprofits fail to tell stories to illustrate their challenges and successful outcomes. "If you look at the web sites of fifty small nonprofits, you would be hard-pressed to find written stories or pictures that tell a story," says Katya Andresen, author of Robin Hood Marketing and Chief Operating Officer, Networ... (more)

Ulitzer Live! New Media Power Panel at Santa Clara Convention Center

New Media on Ulitzer The first "Ulitzer New Media Power Panel" took place at the Santa Clara Convention Center in Santa Clara, California. Streamed live to 60,000 viewers via SYS-CON.TV, the panel was moderated by Jeremy Geelan. Geelan's guests in the first power panel were Ian Thain and Tim Crawford. The first "Ulitzer Live! - New Media Conference & Expo " will take place on June 14, 2010 in New York City and will present a world class faculty who will analyze new media, content marketing strategies, social CRM, enterprise social media, personal branding tools, and many other subjects. Ulitzer Live! West will take place on December 6, 2010, in San Jose, California. The Call for Papers for both events are now open. Ulitzer is a "new media" social journalism platform which revolutionizes how we create, deliver, and consume content on the Web. Ulitzer authors can get ... (more)

Latest Open-Xchange Makes Webmail and Social Network Integration Easy

Open Source Journal on Ulitzer Open-Xchange today announced enhancements that vastly simplify the aggregation of e-mail and contact information - personal and business - giving users access to their data anywhere, anytime and with any device. To improve ease-of use, the latest enhancements introduce a wizard that eases the setup for new and existing Open-Xchange users. The wizard configures the subscriptions of external mail accounts from Google, GMX, Web.de and many others, along with social and business networks like Facebook, LinkedIn, Xing and others, as well as the push synchronization of mobile phones. "Open-Xchange creates a data hub that gives end users control over their data," said Rafael Laguna, CEO of Open-Xchange. "Using open and standardized data formats provides users and organizations with the freedom and security to use social web services for the be... (more)

Web 2.0 and Social Networking

Web 2.0 and Social Networking - what do those two technologies have in common? When looking at them independently, and from a purely technical point of view, you might think they don't have a lot in common. However, merge the concepts of two of the hottest technical advances to come around in a while and you have the power to change the world. Not all at once, as change happens over time, but they do provide a framework and the opportunities for major change, which is a first step and much of what we discuss here. My hope is that you can use this excerpt as a reference that provides some concrete guidelines for creating and then implementing a strategy for Web 2.0 and Social Networking integration within your group or organization. Much of the focus in the Web 2.0 and Social Networking space has been toward customer interaction; that is, how to draw in or collaborate ... (more)