Discussing the Growing Value of Social CRM

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It’s Not Visual. It’s Doesn’t Get Quickly to the Point. It Doesn’t Show How It Can Help When much of the web was experimental and Web surfing was still recreational, it might have been okay to have a website that was creative for its own sake–even when it was unclear about its purpose.  Not so today.  We face three key realities that must shape our thinking about a good versus bad website Websites are our most important marketing tool. They will increasingly replace most traditional marketing.  Therefore, you have to get it right. Your prospective online buyers are pressed for time and won’t waste it trying to figure how they will benefit from what you do.  You have just one chance to influence your prospective buyer.  If they are not impressed, they will mosey on down the Internet. A video company: The website that works poorly Our supplier of video services shall r... (more)

Growing Adoption of Web 2.0: Are Enterprises Ready?

According to a new report by Forrester Research, despite a long-term future marked by commoditization, enterprise spending on Web 2.0 technologies will surge over the next five years, growing 43 percent each year to reach $4.6 billion globally by 2013. The 5-year enterprise Web 2.0 forecast includes technologies such as social networking, RSS, blogs, wikis, mashups, podcasting, and widgets. The enterprise Web 2.0 market, which includes the deployment of tools like blogs, wikis, and social networking within the enterprise, was a growing force in enterprise software in 2007 - 2008. While the market is still quite immature, it will continue to gain importance in 2008 as an increasing number of firms look to enterprise Web 2.0 tools to solve long-standing information worker problems. As a result, Forrester expects to see strong demand growth for tools like enterprise R... (more)

Open Government = Social Innovation

Our McS consulting practice specializes in fast-tracking cutting edge, new innovations such as Cloud computing, Open Government and Social Innovation. These can be utilized by start-ups, providing them a unique invention to launch and grow their business, and it can also be leveraged by large organizations and governments. The essential ingredient is that rather than these being seperate, standalone topics, the critical point is how they overlap and enable one another. As the title suggests, Open Government is actually a form of Social Innovation. Canadian Federal Government research explains this, highlighting how Social Innovation is defined through this union, the sweet spot where business innovation overlaps with community innovation. However as their other report shows there isn't yet enough uptake or progress: "The report highlights the urgency of the social c... (more)

SAML Finds Its Cloud Legs

“When I took office, only high energy physicists had ever heard of what is called the World Wide Web... Now even my cat has its own page.” - Bill Clinton Despite the slow descent into irrelevance of SOA and its core standards, several of its ancillary standards remain steadfastly alive and in some cases are growing in relevance. In particular, SAML is gaining steam thanks in large part to the explosive adoption of SaaS. SAML (Security Assertion Markup Language), now on its second major version, was most commonly associated with efforts by the Liberty Alliance (long since defunct and absorbed into the Kantara Initiative) to federate authentication and authorization across the web. The "big deal" with SAML was that it was easily supported by the browser. Of course when it was introduced there were few services enterprises felt needed federation with corporate systems ... (more)

Two Questions for Branding in the Web 2.0 World: Is It Up? Is It Fast?

Keeping your brand alive and well on the Web isn't as easy as it looks. There are few things as important as your reputation, and in the Web 2.0 economy, your reputation is increasingly tied to your web presence. So keeping the website up, available, and responding quickly is critical not only for success, but also for survival. If you think about it, a website's reputation on the Internet can be boiled down to two questions: ‘Is it up?' and ‘Is it fast?' Sure, some websites just make it look easy. Take Google, which is always up and always blazing fast. When was the last time you connected to the Internet, typed in google.com, and nothing came up? While you have the triumph of Google on one side of the coin, you have other sites that are cautionary tales. These days, major site outages make the news. Amazon.com had problems on June 6 of this year, and that outage ... (more)

Publishing Synergy: Blog, Twitter and Ulitzer

Government Cloud on Ulitzer Have you ever been given the task of building and executing an aggressive customer outreach program? Well I received my assignment about a year ago and trust me; the budget was not commensurate with the assigned goal. My particular need was to educate prospective Federal government customers on a new information technology trend. Known as cloud computing, this new approach blends service oriented architecture (SOA), virtualization technologies and a "pay-by-the-use" sales approach into a new IT delivery business model. Although this new approach promised the delivery of better constituent service at a reduced cost, risk adverse Federal agency decision makers needed to know much more before they would even consider cloud computing as an option. During a time of economic collapse and fiscal crisis, competing security, governance and procur... (more)

Tales Keep Prospects Talking

We all talk about defining leads, managing leads, the nurturing process and other facets of lead generation, but the most important component of good lead generation is overlooked - the content strategy. Demand generation communications are often approached in a one-off fashion as a reaction to an upcoming milestone, like a new product launch, or an event, such as webinar registration. When that’s over, the campaign is discarded in favor of the next “hot” idea in the market. We talk at our prospects and customers in single threaded, one-way electronic statements – when we have the opportunity to have ongoing, interactive conversations that keep them talking. Lois Kelly sums it up succinctly when she says, “…the goal of marketing is not to assert conclusions but to engage an audience in a dialogue, which leads people to discoveries of their own.” [Beyond Buzz, 2007] ... (more)

Welcome to My Ulitzer Home Page

I am Robin Van Auken, founder of The Omnibus, an alliance of writers and editors, digital publishers, historical researchers, public relation specialists, graphic artists and web designers. Organized in 2001, it has kept its mission clear: To help our members and our clients preserve, present and profit from their most distinctive asset: their stories. Are you engaged in a project that requires research, editorial assistance, eBook development and publishing, marketing or Internet promotion? Contact us to talk about your idea. We’re here to help you reach your goal. The Omnibus is available to assist whether you are researching a family history, writing a novel or planning a corporate anniversary. We work with individuals, non-profit organizations, schools, colleges, private companies and municipalities. On the Internet at http://www.TheOmnibus.net Editorial Assista... (more)

Selling Conversation as a Strategy

Over the past couple of months, we at Idiom Strategies have pitched a string of proposals to companies who stated they had an interest in doing something different and wanted to know if they should “get into social media”. When we initially met with these companies and explained our view of Conversation Marketing being the convergence of all aspects of marketing and that some of the biggest thought-leaders in the marketing world have been talking about the importance of conversing with audiences as opposed to talking at them, they all seemed thrilled with the ideas. As you can imagine, not all of these companies chose to work with us. Actually, most of them chose to use their marketing dollars for traditional tactical marketing activities (ads, contests, collateral development, tradeshows, etc.) Some of them said that they realized they didn’t need to do anything more... (more)

Will Social Media Replace the Need for In-Person Meetings?

Remember, we're human beings and after all isn't that what this social media thing is all about? Isn't it about connecting people to people? Connecting people to you, your product, your service, your solution? And what will happen in the future? It will be about connecting clients to clients where they will discuss you, your product recommendations, your service standards, and results of the solutions you recommended. How will you ever provide this high level of connectivity? Will it come through B2B, P2P, LinkedIn, Twitter, Facebook, some "killer apps" or F2F meetings? Finally the correct answer is ALL OF THE ABOVE - IT'S ALL INTEGRATED! And YOUR's is the FACE of the new emerging integrated approach to customer connectivity. So you're frightened of this new world of connectivity, that's human. You want things to remain the same, that's human. Before you take the ne... (more)

A Small Business Website That Works

Adventure Training Concepts(ATC) shows us quickly and precisely what they do and why should we should care I met the founders of this company several years ago when they were just getting started. I always loved the idea of what they were attempting to do but had never looked at their website, until I reconnected with one of the owners, Michelle Jones. ATC leverages the Armed Forces skills of its founders to teach leadership to the building of teams within a challenging adventure framework. Of course, I knew what their company did because I had met them before. But I would have been just as clear about who they are, what they do and how they can help my company from a quick visit to their website. Here’s what works so well on their website The ATC website features a compelling visual that shows a diverse company team engaged in a challenging activity that clearly illus... (more)