Discussing the Growing Value of Social CRM

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XML Security at Cloud Expo OWASP AppSec DC 2009 had a compelling session that defined cloud taxonomies and the security implications associated with the cloud computing. The three taxonomies that have become part of our vernacular are: Infrastructure as a Service (IaaS): Set of virtualized components that can be assembled to build a application.  Amazon EC2, Rackspace, Opsource, and GoGrid are examples of IaaS where you can rent "virtual" hardware and software as a "pay-as-you-go" services.  If you need 5 Linux servers running MySQL Database for 3 months, you'd subscribe to an IaaS provider and using their REST or Web service-based API (or command line if you're too cool) to provision, de-provision and monitor your instance. Platform as a Service (PaaS): A runtime environment for application developer to deploy their applications in their desired programming environm... (more)

Micro-Blogging in the Enterprise

Over the next few months I hope to interview carefully chosen executives who I believe will have an impact on how companies optimize revenue. I was lucky enough to come across Socialcast, a young company based in San Francisco, California. I thought Tim Young to be patient, thoughtful and very tuned in to the topics of the day. He certainly has the disposition to be a visionary in this space. Here are the questions I posed to Tim and his answers. If I were an analyst at a major research firm, what category would I place Socialcast? Enterprise Social Messaging What’s the so what of Socialcast? Your top line benefit? Socialcast aims to improve the flow of information amongst employees in order to efficiently share knowledge and foster collaboration. It’s one of the first applications in the ESM category that is person centric, not file or document centric. It helps you pass... (more)

Personal Branding Journal Launched on Ulitzer

Personal Branding Journal launched today on Ulitzer. The latest Ulitzer topic is created by Wiliam Arruda and edited by Dr. Hubert Rampersad. William Arruda: Dubbed 'The Personal Branding Guru’ by Entrepreneur magazine, William Arruda is a pioneering brand strategist, speaker, author and founder of Reach Personal Branding. He is credited with turning the concept of personal branding into a global industry. William delivers keynotes and workshops on the transformative power of personal branding for some of the world’s most successful companies. He energizes and motivates his audiences—and his private clients include some of the world’s most influential leaders. As a thought-leader, William is a sought-after spokesperson on personal branding, social media and leadership. He has appeared on BBC TV, the Discovery Channel and Fox News Live and he’s been featured in count... (more)

Welcome to My Ulitzer Home Page

I am Robin Van Auken, founder of The Omnibus, an alliance of writers and editors, digital publishers, historical researchers, public relation specialists, graphic artists and web designers. Organized in 2001, it has kept its mission clear: To help our members and our clients preserve, present and profit from their most distinctive asset: their stories. Are you engaged in a project that requires research, editorial assistance, eBook development and publishing, marketing or Internet promotion? Contact us to talk about your idea. We’re here to help you reach your goal. The Omnibus is available to assist whether you are researching a family history, writing a novel or planning a corporate anniversary. We work with individuals, non-profit organizations, schools, colleges, private companies and municipalities. On the Internet at http://www.TheOmnibus.net Editorial Assista... (more)

Will Social Media Replace the Need for In-Person Meetings?

Remember, we're human beings and after all isn't that what this social media thing is all about? Isn't it about connecting people to people? Connecting people to you, your product, your service, your solution? And what will happen in the future? It will be about connecting clients to clients where they will discuss you, your product recommendations, your service standards, and results of the solutions you recommended. How will you ever provide this high level of connectivity? Will it come through B2B, P2P, LinkedIn, Twitter, Facebook, some "killer apps" or F2F meetings? Finally the correct answer is ALL OF THE ABOVE - IT'S ALL INTEGRATED! And YOUR's is the FACE of the new emerging integrated approach to customer connectivity. So you're frightened of this new world of connectivity, that's human. You want things to remain the same, that's human. Before you take the ne... (more)

CRM Market Grew 12.5 Percent Globally in 2008 - Gartner

Apparently, companies realize that front office solutions that help capture more buyers and understand their needs are critical to their success regardless of the recession. Hopefully, these companies are focused just as much on the process and training as the technology. CRM is a long term strategic play and should be viewed as part of a shift to a more disciplined approach to revenue management. Growth Driven by Technology Focused on Customer Retention, Analytics and On-Demand Solutions STAMFORD, Conn., July 15, 2009 — Worldwide CRM market revenue totalled $9.15 billion in 2008, a 12.5 percent increase from 2007 revenue of $8.13 billion, according to Gartner Inc. Analysts said that market growth was driven by enterprise investments in technologies focused on customer retention, analytics and on-demand solutions. “Despite financial market volatility, the worldwide CR... (more)

Bernie Borges' Marketing 2.0 Social Media Book

Social Media on Ulitzer Bernie Borges' new book: Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing. Bernie's book aims to give a macro view of social media marketing with a focus on "what it is" and "how" small and medium size businesses (SMB) can develop a strategy, implement it and measure results. Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing covers these topics: Marketing 2.0 What is Web 2.0 and Social Media? Think Like a Publisher: Content Marketing The Lifecycle of Interaction in Social Media Marketing Measuring Results in Social Media Marketing Risks in Social Media Marketing Benefits of Social Media Marketing Case Studies - SMBs Succeding with Social Media We have invited Bernie Borges, the author of Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketi... (more)

Twitter, Linked In, Ning and Ulitzer: Easy Personal Branding Strategy

Social Media on Ulitzer I use all of these social media tools and although they haven't put me on my own island in the Caribbean yet, I'm very pleased with the combined results. 1. Twitter – It’s the fastest way to share that you have created something of value. As a bonus, Tweetdeck or CoTweet are good ways to manage your Twitter efforts and research. Huge audience with lots of active participants. There are a few shady characters on Twitter but just like being at Grand Central Station, you just step aside and keep moving. It doesn't mean you eschew the benefit. Micro-blogging is probably here to stay so it's a good idea to get up on good habits regardless of what future tools look like. 2. Linked In – It’s the professional network standard where people will find you. A terrific way to maintain knowledge of what former colleagues are doing now. You can also join gr... (more)

Every B2B Website Visitor's Click Must Count

Focusing on website navigation paths makes perfect sense for B2B websites with lengthening sales cycles. The added pressure for marketers to produce measurable ROMI means that each click needs to be considered a conversion that strengthens engagement, builds trust, and leads to verifiable conversations. Websites should drive buyer momentum and work toward reversing that lengthening sales cycle statistic. When you build a B2B website, it’s imperative that you think about the site user's context. You need to plan for and strategize every click and interaction by focusing on your website visitors’ thought processes. What a user decides to do next, after a click, should be anticipated, not an afterthought. Every scenario you can map out will help your website get closer to delivering value that matches needs. Because, let’s face it, buyers will only spend so much effort... (more)

B2B Website Back Door Optimization

Many of the buyers who visit your company’s website probably originate from a click generated by a search result. Most marketers have done a great job managing from the home page inward. But, how many marketers spend time optimizing from the back of a website to the front? Consider that an interior page can often be the first introduction many of your buyers have to your company. Are you certain of the impression you’re making? Could it be stronger? Stop now and go to a search engine and type in your company name, product, or a keyword and take a look at the search results. Notice anything? Most likely, only one of the links takes people to the home page of your website. All the other results invite buyers and visitors to enter your world through a back door. Click on some of the search results links, wipe your mind blank [I know, it's a challenge], and ask yourself, “... (more)

Confessions of a Ulitzer Addict

John Funnel on Ulitzer Earlier this year one of my staff attended a SYS-CON event and returned to the office a different person. Revitalised and motivated. I asked her what happened at the event to warrant such a transformation? What was her secret? Was it the New York Shopping experience? A business Romance or was it Devine intervention? She simply advised me to ‘check out Ulitzer. – Everyone who is anyone is on it’. She was not the first to introduce me to the innovation. Many of my peers had gone through such noticeable changes, It was like a weight had been lifted from their shoulders, that they now had a true portal to vent out their innermost thoughts. I was instantly intrigued by such recommendations. People, just like me, were using Ulitzer everywhere. So what had I been fighting against all this time? What was I avoiding? Eventually I succumbed to the in... (more)