Discussing the Growing Value of Social CRM

Social CRM

Subscribe to Social CRM: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Social CRM: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories

Keeping your brand alive and well on the Web isn't as easy as it looks. There are few things as important as your reputation, and in the Web 2.0 economy, your reputation is increasingly tied to your web presence. So keeping the website up, available, and responding quickly is critical not only for success, but also for survival. If you think about it, a website's reputation on the Internet can be boiled down to two questions: ‘Is it up?' and ‘Is it fast?' Sure, some websites just make it look easy. Take Google, which is always up and always blazing fast. When was the last time you connected to the Internet, typed in google.com, and nothing came up? While you have the triumph of Google on one side of the coin, you have other sites that are cautionary tales. These days, major site outages make the news. Amazon.com had problems on June 6 of this year, and that outage ... (more)

Is Facebook at the Peak of Its Hype?

The record of Facebook so far is impressive … in fact it is unprecedented. Facebook with $40 billion valuation & 500 million users – Mark Elliot Zuckerberg, the youngest billionaire & Time “person of the year” … the list goes on. So, where does Facebook go from here? Are we looking at the tip of the iceberg or are we standing at the top of Mt Everest? Here is a 2007 May Fast Company article – Facebook’s Mark Zuckerberg: Hacker. Dropout. CEO. It makes interesting reading. The article goes on to says “…TechCrunch posted documents said to be a part of an internal valuation of Facebook by Yahoo. The documents projected that Facebook would generate $969 million in revenue, with 48 million users, by 2010…”. They have been wrong by an order of magnitude on the number of users!!! Going forward, here are five possible scenarios for Facebook. Next big thing happens: A new and ... (more)

Socializing Your Life in Style

WordPress You can now create blogs for free using WordPress hosted platform. This means that you need not have to buy a domain to host your blog. Instead, you will be provided with a unique sub domain URL like http://.wordpress.com. You just need to register at www.wordpress.com and start your blogging life in style with predefined themes. However, if you would like to customize your site then you can buy a hosting plan from a reliable provider and host your WordPress site by uploading the required files. You have to follow certain steps to install the blog and also you have access to thousands of free themes which can downloaded from various websites. Twitter It is a very popular micro blogging platform. You need not have to write a long blog post. Instead you can simply record your hourly/daily/weekly activities. I would suggest you not to includ... (more)

Social Business Software + Social Media Monitoring = JME

"We're thrilled with the initial response to Jive Market Engagement from Jive customers, prospective customers and partners," said JIve Software's Ben Kiker (pictured) as Jive Market Engagement was announced - a new solution that combines the power of social media monitoring with Social Business Software (SBS) for the first time. The Jive Market Engagement Solution, Kiker explained, is designed to help organizations proactively monitor brand or product issues and competitive threats; enable quick collaboration on appropriate responses or interventions; and elevate and broaden the social conversations with a company. "The solution provides organizations a foundation to build a comprehensive social media strategy," he said. Kiker continued: "'Are we next?' is the question many companies are asking, wondering if and when their next brand disconnect will make its way ... (more)

Adobe Unveils Flash Platform Services

Adobe has put out what it calls Flash Platform Services for Distribution, an online, hosted, pay-per-use service for advertisers and content publishers to promote, measure and monetize web applications and games across social networks, desktops and mobile devices. The widgetry is supposed to let developers add capabilities that make their apps "sharable, social, and collaborative" in both free and paid cross-promotion models. Adobe went to Gigya Inc for its social media authentication and distribution platform. It includes a unified management tool that's supposed to turn the trick. The new Flash Platform Service is supposed to make apps shareable and hence virally distributed in a single click. It's also supposed to distribute shareable apps to multiple mobile platforms. Traditional and social media analytics are available through the Distribution Manager, an app... (more)

Ulitzer Live! New Media Power Panel at Santa Clara Convention Center

New Media on Ulitzer The first "Ulitzer New Media Power Panel" took place at the Santa Clara Convention Center in Santa Clara, California. Streamed live to 60,000 viewers via SYS-CON.TV, the panel was moderated by Jeremy Geelan. Geelan's guests in the first power panel were Ian Thain and Tim Crawford. The first "Ulitzer Live! - New Media Conference & Expo " will take place on June 14, 2010 in New York City and will present a world class faculty who will analyze new media, content marketing strategies, social CRM, enterprise social media, personal branding tools, and many other subjects. Ulitzer Live! West will take place on December 6, 2010, in San Jose, California. The Call for Papers for both events are now open. Ulitzer is a "new media" social journalism platform which revolutionizes how we create, deliver, and consume content on the Web. Ulitzer authors can get ... (more)

Conversations in Social Media Marketing for Service Providers

The Social Media Guide Increasingly, the topic of social media and digital marketing are surfacing in discussions with my marketing counterparts at our service provider customers around-the-world. In large part because of highly visible “virtual, viral, visual” launch effort we’ve done in the past with such products as ASR 9000 and continuing discussion efforts we have around such efforts as this SP360 blog and our mobility community, we’re being asked on our lessons learned and guidance we can give to others looking to adopt similar approaches. To be honest, while we’ve made some strong strides in social media and are more than willing to share our perspectives with our customers, we most certainly admit that we too have very much learn as well. And in the spirit of Cisco’s culture, we’re always striving for continual improvement. So, to that end, let’s learn tog... (more)

iPaaS – Integration Platform as a Service | @CloudExpo #Cloud

Gartner describes iPaaS as: “a suite of cloud services enabling development, execution and governance of integration flows connecting any combination of on premises and cloud-based processes, services, applications and data within individual or across multiple organizations.” Their Magic Quadrant, which can be downloaded courtesy of Mulesoft, defines Service Description: What qualifies as a true Cloud service, iPaaS Functionality. Use Cases and Buying Centers: iPaaS primarily addresses a need for Cloud Service Integration integrating on-premises applications and data, with SaaS and other Cloud services. Market Trends: Gartner has identified at least 30 iPaaS vendors and anticipates a highly competitive market, with key growth sectors like IoT Integrations Vendor Analysis: Strengths and Cautions of 16 iPaaS vendor offerings, such as Microsoft, IBM, Mulesoft, Dell and ... (more)

Is the PR Business Extinct? Yes

http://twitter.com/fuatkircaali The short answer is yes. In our estimation, roughly 70% of today's PR firms with their traditional public relations and communications business structures will not survive the fast-approaching social media avalanche. The remaining 30% that need to reinvent their position real fast in their newly morphed industry will prosper, compared to where they were and what they were doing before. For publicly traded companies, current rules dictate that information can be made public by a press release or by a telephone conference call but not simply on a website. Ninety percent of today's PR firms are still in business simply because of this single rule. For the first time three years ago, in 2006, Sun Microsystems CEO Jonathan Schwartz asked the SEC to change this rule. Well, the new White House is already posting the President's weekly address... (more)

It's Not About You Anymore

  "Anyone who says there's a one-size-fits-all approach to strategy and positioning simply doesn't get it. Great positioning is as unique as the specific situation. Strategic positioning is as much an art as it is a science. And each and every situation offers a blank canvas." Learn How to create Positioning Stories that Touch your Audience It's Not About You Anymore ... (more)

Joomla CMS and Its Advantages

Joomla is an open source Content Management System (CMS), which enables you to build Web sites and powerful online applications. In August 2005, Joomla originated from the Mambo content management system, which included the source code, as well as the development team. As Joomla code is open source, so it’s easy adaptable for anyone to write modules and extensions of the system. Joomla allows web designers to develop websites by combining modules, and requires no programming knowledge. Joomla framework is written in PHP, as are the modules used to customize websites. Why Joomla? Why is joomla so popular among web developers? There are various reasons for its popularity depending upon the joomla users. Mainly, as an open source system Joomla is free, Secondly Joomla environment is very flexible which meets the needs of different user accordingly. Thirdly, it can be ... (more)