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Social CRM Authors: Steve Mordue, Sam Jefferies, Cloud Best Practices Network, VictorOps Blog, Lacey Thoms

Related Topics: eCommerce Journal, Marketing and Sales, Marketing Automation, Social CRM, Zoho Journal

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Research and Markets: CRM Market in China 2015-2019 with Microsoft, Oracle, SAP & Salesforce.com Dominating

Research and Markets (http://www.researchandmarkets.com/research/bx5gwh/crm_market_in) has announced the addition of the "CRM Market in China 2015-2019" report to their offering.

The CRM market in China to grow at a CAGR of 16.54% over the period 2014-2019.

A CRM is a software solution used to manage organizational interaction with the existing and prospective customers. CRM is defined as a management philosophy that aims to create, develop, and enhance customer relationships to maximize customer value, corporate profitability, and ultimately the shareholder's value.

CRM software supports organizations to maintain contact details of their existing or prospective customers, including details such as names, addresses, phone numbers, call records, and purchase history. CRM enables businesses to gain actionable insights using a back-end analytical engine. It also helps businesses to see new opportunities with predictive analytics, streamline the operations, and personalize customer service based on a customer's history and prior interactions.

One of the major trends in the market is increased demand for marketing automation. Marketing automation refers to automation of internal marketing processes. A marketing automation system helps and increases the marketer's ability for delivering relevant information to the right person at the right time through a correct channel.

According to the report, one of the major drivers of the market is increased adoption across on-demand software sub-segments. Advantages of quick deployment and simplicity of configuration for sales administrators make it an attractive substitute for on-premise solutions. On-demand solutions make it easier for firms to obtain new modules, sites, and functionalities because they just need to activate new logins or features.

Further, the report states that Fragmented implementations of the CRM system are one of the major challenges confronting the market, which results in financial losses to the organization. In addition, poor usability of the system could lead to fragmented implementation that may affect processes.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

The revenue considered encompasses the following:

  • Service and support
  • Sales
  • Marketing
  • E-commerce

For the purpose of this report, enterprise are classified as follows based on the respective parameters:

  • SMB: Enterprises having employee strength between 1 and 999 with an annual revenue generation of not more than US$1 billion.
  • Large Business: Enterprises having employee strength of 1,000 and above, with an annual revenue generation of more than US$1 billion.

Key Vendors

  • Microsoft
  • Oracle
  • SAP
  • Salesforce.com

Other Prominent Vendors

  • 800App CRM
  • Amdocs
  • Aplicor
  • AsiaInfo-Linkage
  • IBM
  • Kingdee International Software
  • NetSuite
  • Neusoft
  • Shanghai Bokesoft Information
  • SugarCRM
  • UFIDA
  • Zoho

For more information visit http://www.researchandmarkets.com/research/bx5gwh/crm_market_in

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