Discussing the Growing Value of Social CRM

Social CRM

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Social CRM Authors: Steve Mordue, Sam Jefferies, Cloud Best Practices Network, VictorOps Blog, Lacey Thoms

Related Topics: Marketing and Sales, Marketing Automation, Social CRM

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Research and Markets: Global Social Customer Relationship Management (CRM) Software Market 2015-2019

Research and Markets (http://www.researchandmarkets.com/research/pmg392/global_social) has announced the addition of the "Global Social Customer Relationship Management (CRM) Software Market 2015-2019" report to their offering.

The analysts forecast the Global Social CRM Software market to grow at a CAGR of 38.1% over the period 2014-2019

This report covers the present scenario and the growth prospects of the Global Social CRM Software market for the period 2015-2019. To calculate the market size, the report considers revenue generated from CRM software, social CRM software, solutions, tools, applications, services, support, and maintenance.

The emergence of social networks across organizations is one of the major trends witnessed in the market. CRM vendors and organizations consider social networks an important platform to provide CRM offerings. Social CRM applications help customers engage in meaningful conversation, benefiting both the company and the customers.

According to the report, increased demand for social CRM from the SME sector is one of the major drivers in this market. Social CRM software is a contemporary way to help SMEs increase their revenue, improve customer service and satisfaction, and reduce the cost of acquiring customers through social media.

Further, the report states that one of the major challenges for this market is the issues regarding integration with other enterprise applications. The SaaS-based CRM software needs to be integrated with the other software used in an organization.

Key Vendors

  • Jive Software
  • Lithium Technologies
  • Oracle
  • Salesforce.com

Other Prominent Vendors

  • Artesian Solutions
  • Attensity Group
  • Bazaarvoice
  • Demand Media
  • Kana Software
  • QuestBack
  • Visible Technologies

Key Topics Covered:

  1. Executive Summary
  2. List of Abbreviations
  3. Scope of the Report
  4. Market Research Methodology
  5. Introduction
  6. Market Landscape
  7. Market Segmentation by End-users
  8. Geographical Segmentation
  9. Key Leading Countries
  10. Buying Criteria
  11. Market Growth Drivers
  12. Drivers and their Impact
  13. Market Challenges
  14. Impact of Drivers and Challenges
  15. Market Trends
  16. Trends and their Impact
  17. Vendor Landscape
  18. Key Vendor Analysis

For more information visit http://www.researchandmarkets.com/research/pmg392/global_social

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