Discussing the Growing Value of Social CRM

Social CRM

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Social CRM Authors: Steve Mordue, Sam Jefferies, Cloud Best Practices Network, VictorOps Blog, Lacey Thoms

Related Topics: Marketing and Sales, Marketing Automation, Social CRM

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Research and Markets: Social Customer Relationship Management (CRM) Market by Solution, by Deployment - Global Forecasts to 2019

Research and Markets (http://www.researchandmarkets.com/research/mhx5v9/social_customer) has announced the addition of the "Social Customer Relationship Management (CRM) Market by Solution, by Deployment - Global Forecasts to 2019" report to their offering.

The Social Customer Relationship Management market is expected to grow from $2.22 billion in 2014 to $17.92 billion in 2019, at a CAGR of 51.9% from 2014 to 2019

Social Customer Relationship Management (CRM) solutions are gaining pace in the current enterprise ecosystem. With the boom of social media, enterprises are adopting social integration with CRM software as well, thus making way for social CRM as a new channel now days. Social Customer Relationship Management Market solutions combine traditional CRM solutions with social media for improving the customer engagement for enterprises. The solution provides a social platform for evolving businesses CRM needs, while also offering flexibility, in terms of reach, deployment, and administration. Social CRM incorporates the customer decisions into the planning mix and the feedback loop so as to engage customers with the enterprises.

Increase in the use of smart phones and tablets in enterprises have influenced the way sales and marketing departments work. It has led to the promotion of Bring Your Own Device (BYOD) culture among enterprises. This trend is also responsible for bringing in social feature in CRM software, thus making way for Social Customer Relationship Management Market solutions.

Investments in Social CRM Market will increase across geographies and verticals, with the need of more business specific solutions for enterprises. In terms of regions, North America is expected to be the biggest market in terms of revenue contribution in 2014, while Asia-Pacific (APAC) is expected to experience increased market growth in the coming years. The Market has shown a positive outlook in terms of venture capital funding. Companies such as Lithium, Acquia and SugarCRM have received encouraging venture capital funding. It is expected that, these solutions will move beyond marketing and sales functions into customer facing departments, improving brand value through better communications and seamless connectivity across all departments.

Key Topics Covered:

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights

5 Market Overview

6 Industry Trends

7 Social Customer Relationship Management Market: Market Size and Forecast By Application

8 Social Customer Relationship Management Market: Market Size and Forecast By Solutions

9 Social Customer Relationship Management Market: Market Analysis By Deployment Mode

10 Social Customer Relationship Management Market: Market Analysis By End User

11 Social Customer Relationship Management Market: Market Analysis By Verticals

12 Social Customer Relationship Management Market: Market Analysis By Regions

13 Competitive Landscape

14 Company Profiles

- IBM

- Jive Software

- Lithium

- Microsoft

- Netsuite

- Oracle

- Pegasystems

- SAP

- Salesforce

- Sugarcrm

For more information visit http://www.researchandmarkets.com/research/mhx5v9/social_customer

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