Discussing the Growing Value of Social CRM

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Social CRM Authors: Steve Mordue, Sam Jefferies, Cloud Best Practices Network, VictorOps Blog, Lacey Thoms

Related Topics: EMC Journal, CMS Journal, Marketing and Sales, Web Analytics, Marketing Automation, Social CRM, SAP Business One, Digital Marketing, mobilityajaybudhraja

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Digital Marketing Software Market Growing at 17% CAGR to 2019 - The Key Players Include Adobe Systems, Hubspot, SAS, Microsoft, SAP, Marketo, HP, Oracle and Salesforce

DALLAS, April 21, 2015 /PRNewswire/ --

The Digital marketing software market is expected to grow from $25,840.2 million in 2014 to $56,613.2 million by 2019, at an estimated CAGR of 17.0% from 2014 to 2019 - Research Available at RnRMarketResearch.com    

The Digital Marketing Software (DMS) market is fast gaining traction primarily due to the increase in adoption of digital media and emergence of SaaS-based solutions in the market. Digital marketing is a strategy to promote the brands and products through the digital mode. DMS refers to the various solutions or software to better serve the customers, increase efficiency and drive measurable business performance. Complete report on Digital Marketing Software Market by Software (CRM, E-mail, Ecommerce, Marketing Automation, Web Analytics, Web Content Management & Social CRM), by Deployment (On-Premise, Cloud), by Verticals (BFSI, Retail, Manufacturing, & others) - Global Forecast to 2019 available at http://www.rnrmarketresearch.com/digital-marketing-software-market-by-software-crm-e-mail-ecommerce-marketing-automation-web-analytics-web-content-management-social-crm-by-deployment-on-premise-cloud-by-verticals-bfsi-market-report.html .

The need to improve marketing effectiveness and customer E-experiences as well as the need to develop digital competitiveness are some of the key factors which are driving the global market for digital marketing software. The inexorable rise in competition and shifting customer growth of web-based social media has generated new avenues in the market. These advancements are considered and resulted in digital developments such as mobile apps, social networking have facilitated businesses with better marketing and functionality.

The demand for cloud-based digital marketing software market is accelerating due to its cost-effective and easy deployment features. Hence, vendors in these markets are coming up with technologies and solutions to increase its adoption in Small and Medium Business (SMB) too. Hence, Adoption of SaaS-based solutions and steady shift to comprehensive platforms are some of the emerging trends in the global digital marketing software market.

Prominent players in digital marketing software (DMS) market, they are Adobe Systems, IBM Corporation, Oracle Corporation, SAP AG, Salesforce.Com Inc, Marketo, Microsoft, Hubspot, Hewlett-Packard (HP) and SAS Institute Inc. Order a copy of this report at http://www.rnrmarketresearch.com/contacts/purchase?rname=312434.

In recent years, organizations are increasingly investing and adopting digital media for marketing because of the high adoption of mobile and tablet devices, the growing number of broadband connections, and the high amount of time spent by users on the internet. Still there are certain challenges restraining the growth in the Digital Marketing software market. The proliferation of digital channels, intensifying competition and exploding data volumes are the few challenges facing by the digital marketers.

Further, the digital marketing software market report provides an in-depth analysis of the Digital Marketing software market across the software and services types, deployment modes, organization sizes, industry verticals, and regions. The market is also segmented by region into North America (NA), Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA). Among all the regions, North America holds the maximum market size, whereas APAC is the major growing areas.

There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise. A few of the global assumptions include political, economic, social, technological, and economic factors. The dollar fluctuations are expected to not seriously affect the forecasts in the emerging regions. For more inquire @ http://www.rnrmarketresearch.com/contacts/inquire-before-buying?rname=312434

  • This report segments the market into various sub-segments covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across the different end users and regions.
  • This report will help in the better understanding of the competitors and gain more insights to better one's position in business. There is a separate section on the competitive landscape, which includes competitor ecosystem, and mergers and acquisitions, partnerships, and agreements. Besides, there are company profiles of ten players in this market. In this section, market internals are provided that can put one ahead of the competitors.
  • The report also helps in understanding the overall growth of the market. It provides information on key market drivers, restraints, challenges, and opportunities.

Priced at $4650 for a single user PDF, a discount on this research report can be requested at http://www.rnrmarketresearch.com/contacts/discount?rname=312434 .

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